Assistant Director of Enrollment Michigan BAY AREA

Position Information

Position Information

Position Number 71120
Type of Recruitment External
Position Title Assistant Director of Enrollment Michigan BAY AREA
Position Summary

The Assistant Director of Enrollment is responsible for student retention, effective and efficient management of day-to-day operations, and coordination and administration of the programs offered though Global Campus specific to his/her center. This includes delivering excellent customer service to students, faculty, Global Campus staff, Education Service Officers/Sponsors, on-campus departments, and facilities managers as appropriate. Responsible for relationship building and outreach activities.

Required Qualifications

Bachelor’s degree or equivalent combination of education and experience that equates to four years.
At least three years of increasingly responsible related work experience (education or office environment).
Ability to work evening and/or weekend hours as necessary.
Effective organizational skills and attention to detail.
Ability to maintain accurate student and other records.
Computer literate with knowledge of Microsoft Office, email and Internet.
Positive interpersonal skills.
Ability to communicate effectively (verbally and in writing) and project a positive image.
Ability to perform the essential functions and requirements of the job.

Preferred Qualifications

Familiarity with the administration of academic programs in higher education.
Understanding of the philosophy and objectives of extended learning, off-campus instruction, non-traditional programs, career training and development.

Duties & Responsibilities

Responsible for student retention, effective and efficient management of day-to-day operations, and coordination and administration of face- to-face and online programs offered though the University’s off-campus program location. This includes delivering excellent customer service to students, faculty, CMU staff, Education Service Officers/Sponsors, on- campus departments, and facilities managers as appropriate. Responsible for relationship building and outreach activities.
Maintains online events calendar. (40%)
Assists in development and implementation of recruitment programs to recruit prospective undergraduate, transfer, and graduate students for the University.
Manages an assigned recruitment region by actively traveling to local and/or out-of-state high schools, two year colleges, and military base locations to provide admission services to include meetings with counselors, education officers, and prospective students; coordinating alumni-admission functions, attending college fairs, and maintaining regular contact with prospective students, applicants and other key stakeholders.
Represents the University as the undergraduate and graduate recruitment representative in assigned region as well as create and implement recruitment and outreach plans for those areas. Develops comprehensive plans for travel and outreach based on the University strategy of recruiting a highly diverse and talented applicant pool.
Facilitates meeting, workshops and special events to promote the University’s admissions recruitment plan.
Meets assigned enrollment region recruiting goals.
Responsible for planning, development, execution and evaluation of recruitment and outreach programs to support the University’s mission in the assigned territory.
Represents CMU in assigned region at recruitment events, education fairs, trade shows, and other events.
Tracks inquiries and prospects, including regular and personal follow- up, to maximize conversion rate from prospect to applicant.
Develops partnerships with corporate and nonprofit organizations as a way to secure student enrollments and professional relationships. Strengthen existing partnerships, in part, by informing partners on a regular basis the University’s status, community commitments, new degree programs, and professional services. Regular visits to the organizations are expected.
Assists the regional manager in preparing an annual plan for local market recruitment and community outreach.
Assists in the development and ongoing effective use of non-paid social media by the one CMU campus. Maintains local social media venues.
Utilizes tracking and measurement tools to monitor plan activity and results.
Monitors brand compliance and manages the University’s local centers application of brand standards.
Assists the regional manager in planning, coordinating and implementing public relations activities to promote local CMU events, personnel, and a positive image of the University and local brand.
Works in collaboration with Central Michigan University’s UComm for potential media stories.
Makes presentations on behalf of the University to a variety of small, large and diverse groups.
Uncovers solutions to issues facing the college or organization and identifies ways to market CMU programs and channels more effectively to our target population and implement those solutions through specific outreach strategies.
Develops and strengthens relationships with local University alumni organizations to supplement recruiting efforts in assigned region.
Schedules events and drives qualified inquiries and enrollments via face-to-face interaction with students.
Works collaboratively with regional manager as "feet on the ground" to gather competitive information within region and identify trends.
Serves as the region’s OPM representative in marketing, recruitment, and event coordination.
Develops and establishes visiting school status agreements for military installations around the region.
Serves as the CMU visiting school representative to visiting school status military installations as appropriate. (60%)
Performs other duties as assigned.

Supervision Exercised

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Message to Applicants

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Employee Group Professional & Administrative -Salary
Staff Pay Level<br><br><a href=
Pay Range $40,000 - $50,000
Division Enrollment and Student Services
Department Saginaw
Position Status Regular
Position End Date
Employment Status Full-Time
FTE 1.00
Position Type 12 month
Weekly Work Schedule 9am - 6 pm Monday through Friday, evening and weekends as required
At Will? No
Location Saginaw, MI
About the Department
About CMU

Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.

CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.

Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences.

The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfilling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.

Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.

With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling.

Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions. and restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see

If you wish to see “EEO is the Law” posters, please click here.

Posting Begins 02/25/2018
Posting Ends
Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn of this vacancy? Please indicate the specific source by title (i.e., CMU website,, Higher Education Recruitment Consortium, The Chronicle, specific professional association, specific list serv, etc.):

    (Open Ended Question)

  2. * Are you currently an internal employee of CMU according to the <a href="">university's definition</a>?
    • Yes
    • No
  3. * If yes, to which employee group do you belong? (If not applicable, select "Not Applicable").
    • Not Applicable
    • Office Professional
    • P&A, SO or Faculty
    • Public Broadcasting
    • Police
    • Service Maintenance
    • Supervisory/Technical
  4. * Do you have a bachelor's degree or a combination of education and experience equivalent to a bachelor's degree?
    • Yes
    • No
  5. * Please indicate the highest degree you have earned:
    • None
    • Associates
    • Bachelors
    • Masters
    • Doctorate
  6. * Please indicate your familiarity with Microsoft Outlook (e-mail and calendaring):
    • None (never used)
    • Beginning user
    • Intermediate user
    • Advanced user
  7. * Do you have prior work experience in adult or higher education?
    • Yes
    • No

Optional & Required Documents

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
Optional Documents