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DIR/MARKETING AND COMMUNICATIONS/CMED

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Please see Special Instructions for more details.

You must submit an on-line application in order to be considered as an applicant for this position. Cover letters may be addressed to the Hiring Committee.

Position Information

Position Information

Position Number 73750
Type of Recruitment External
Position Title DIR/MARKETING AND COMMUNICATIONS/CMED
Position Summary

The Director/Marketing and Communications provides and implements a strategic and integrated marketing and communications plan for Central Michigan University’s College of Medicine, with campuses in Mount Pleasant and Saginaw, Michigan, its clinical enterprise – CMU Health and CMU Medical Education Partners (CMU Partners) graduate medical education programs.

Required Qualifications


Bachelor’s degree in public relations, communications, journalism, writing or a related field.
Four years of relevant experience as a reporter, public relations executive, editor or similar position.
Demonstrated ability to write and edit for print and web; to work with writers, photographers, illustrators, and designers to produce high quality publications, periodicals, and web-based media; to work with state and national media; and to follow style guides and graphic standards manuals to achieve consistency in text and graphics for print and web.
Demonstrated problem-solving skills.
Excellent interpersonal, verbal, and written communication skills. Working knowledge of computer applications.
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Ability to project a positive and professional image. Ability to perform the essential functions of the position.

Preferred Qualifications


Master’s degree.
Previous experience managing a website.
Prior experience in an academic, hospital, or clinical environment.
Experience working across multiple sites or locations.
Familiarity with college/university operations

Duties & Responsibilities


Develops, leads, implements, and manages a plan designed to provide consistent visual identity, organizational voice, and institutional messaging regarding all college communication matters.
Acts as the primary author of college project proposals and other strategic documents.
Develops, implements, and maintains a communications strategic plan to promote the mission of the college.
Through the development and implementation of an integrated marketing plan, builds and enhances the image of the college and therefore of the University and CMU Partners; increases, strengthens, and improves internal and external relationships with constituents and stakeholders; ensures high-quality students from across the nation apply for admission
In collaboration with other college team members create project proposals, philanthropic submissions, and other strategic documents.
Directs and fosters internal and external communications by the college, its leadership, and units through activities including, but not limited to, the development and dissemination of communications from administrators and preparation of remarks, speeches, and other documents for the Dean and senior leadership. Drafts, edits and manages communications including internal campus communications, press releases, news stories, publications and the college website. Responsible for speech writing, talking points, preparing special announcements, project proposals, fact sheets and other materials on behalf of the Dean and senior leadership.
In consultation with the Office of University Communication, the individual acts as chief communications officer and spokesperson on college and CMU Partners public relations matters and serves as liaison with communications peers at the University, affiliated hospitals, partner communities, and other organizational stakeholders.
Directs internal and external marketing and communications, including the website, mass correspondence and direct mail efforts, published materials, other resource materials and the management of the College’s social media presence.
Work closely with University Communications to identify and pursue media opportunities in regional, state, national and trade media event marketing to ensure a constant flow of news stories and other strategic communications
Oversees media relations. Coordinates with CMU, distributed campuses and other strategic partners. Fields inquiries from the media and coordinates appropriate interviews and/or responses and press conferences. Serves as the CMED spokesperson when appropriate.
Oversight of marketing, branding and promotion activities for CMU Health physicians and clinical practices.
Manage the effectiveness of marketing strategies.
Manage coordination with University and/or freelance graphic designers. Act as part of the design team for marketing pieces for events (save the date, invitations, e-marketing, online registration, etc.)
Function as graphic designer on various projects when appropriate.
Act as photographer in supplement to, or in lieu of, professional photography for miscellaneous events and activities.
Provides support for and works with College and University Advancement department
Demonstrated commitment to diversity by working to develop a culture of inclusion and mutual respect.
Performs other duties as assigned.

Supervision Exercised

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Message to Applicants

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Employee Group Professional & Administrative -Salary
Staff Pay Level<br><br><a href=
Pay Range $68,000 - $95,000
Division Academic Affairs
Department College of Medicine
Position Status Regular
Position End Date
Employment Status Full-Time
FTE 1.0
Position Type 12 month
Weekly Work Schedule Monday - Friday, 8:00a.m.- 5:00p.m.; evenings and weekends as required
At Will? No
Location Mount Pleasant, MI
About the Department
About CMU

Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.

CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.

Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences.

The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfilling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.

Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.

With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling.

Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions. and restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate in employment against persons based on age, color, disability, gender, gender identity/gender expression, genetic information, familial status, height, marital status, national origin, political persuasion, race, religion, sex, sexual orientation, veteran status, or weight (see http://www.cmich.edu/ocrie.)

If you wish to see “EEO is the Law” posters, please click here.

Posting Begins 02/07/2018
Posting Ends
Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. Are you currently an internal employee of CMU according to the <a href="https://www.cmich.edu/fas/hr/Documents/internal-candidate.pdf#search=definition%20of%20internal">university's definition</a>?
    • Yes
    • No
  2. If yes, to which employee group do you belong? (If not applicable, select "Not Applicable").
    • Not Applicable
    • Office Professional
    • P&A, SO or Faculty
    • Public Broadcasting
    • Police
    • Service Maintenance
    • Supervisory/Technical
  3. How did you learn of this vacancy? Please indicate specific source (i.e., CMU website, Lansing State Journal, etc.):

    (Open Ended Question)

  4. Do you have a Bachelor’s degree or higher in Communications, Public Relations, Journalism or a related field?
    • Yes
    • No
  5. Do you have six years of relevant experience as a reporter, public relations executive, editor or similar position?
    • Yes
    • No

Optional & Required Documents

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
Optional Documents
  1. Recommendation Letters
  2. List of References