Position Information

Position Information

Position Number 69730
Type of Recruitment External
Position Summary

As a member the University Communications team, the assistant director of social media and communications helps our team lead CMU’s official social media channels. The individual also takes a lead role with designated university colleges and/or service units, serving as a primary contact, supporting implementation of the college’s or unit’s multichannel communications efforts and writing feature stories for CMU News, CMU’s online news channel.

The assistant director is responsible for the development of comprehensive social media strategies, develops and helps manage content for existing social media channels and introduces new channels, as appropriate. Social media and communications efforts support student recruitment and campus community and alumni engagement. They expand awareness of CMU on a state and national level. The best candidates have the ability to drive engagement, spur people to take action, create ah- ha moments, make target audiences smile and fuel passion for CMU.

The individual in this role develops and implements a social media plan, while integrating the efforts with broad marketing and communications initiatives.

Required Qualifications

Bachelor’s degree preferably in marketing, communication, public relations or related field.
At least three years of professional experience in social media and communications.
Experience in social media marketing, including creative and imaginative campaigns and other strategies across multiple channels that drive user engagement and utilize emerging trends.
Experience influencing different demographic groups, including prospective and current students and their families, using social media.
Proven ability to think strategically and generate social media outcomes and ROI tied to and measured by overarching goals, including branding objectives, using analytics that go well beyond likes, follows and shares.
Ability to work with, influence and educate clients about social media and communication strategies.
Excellent verbal and written communication skills, with an ability to build voice in brief posts and an ability to be persuasive and compelling.
Ability to identify communications opportunities, develop content (for social media, feature stories, marketing efforts, internal communications, etc.), and leverage that content in multichannel communications efforts.
Ability to perform the essential functions of the job.

Preferred Qualifications

Higher education experience.
Experience working with the media in public relations efforts.

Duties & Responsibilities

Determines university’s social and new media strategies and campaigns.
Assists team in leading the day-to-day management of CMU’s official university social media sites.
Supports student recruitment, campus community and alumni engagement, and expands awareness of CMU via social media, on state and national levels.
Serves as lead contact for designated university colleges or key service units to support, direct, develop, and implement a multichannel communications plan and tell their stories.
Incorporates social media efforts into integrated marketing programs and communications efforts occurring daily with both internal (campus) and external audiences.
Manages, monitors and measures social and new media efforts, presences, tools and emerging trends; maintains working knowledge of each social media channel’s analytics and uses them to evaluate and expand ROI; generates regular reports showing social media engagement, impact and outcomes, followed by resulting recommendations.
Supports and provides guidance to individuals across campus on a multitude of individual sub-sites, accounts, etc. on best practices and rules of engagement.
Maintains knowledge of best practices for SEO and how to apply those strategies to social media channels and content.
Serves as a member of the crisis communications team, assisting with deploying messaging strategies and leveraging messages on social media channels.

Supervision Exercised


Message to Applicants

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

If you’d like to submit anything to showcase how your experience is directly related to the position, please utilize the document type, work sample.

Employee Group Professional & Administrative -Salary
Staff Pay Level<br><br><a href=
Pay Range $40,000-$45,000
Division President
Department University Communications
Position Status Regular
Position End Date
Employment Status Full-Time
FTE 1.00
Position Type 12 month
Weekly Work Schedule M-F, 8a-5p; evenings and weekends as necessary
At Will? No
Location Mount Pleasant, MI
About the Department
About CMU

Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.

CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.

Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences.

The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfilling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.

Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.

With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling.

Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions. and restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate in employment against persons based on age, color, disability, gender, gender identity/gender expression, genetic information, familial status, height, marital status, national origin, political persuasion, race, religion, sex, sexual orientation, veteran status, or weight (see

If you wish to see “EEO is the Law” posters, please click here.

Posting Begins 09/27/2017
Posting Ends
Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * If yes, to which employee group do you belong? (If not applicable, select "Not Applicable").
    • Not Applicable
    • Office Professional
    • P&A, SO or Faculty
    • Public Broadcasting
    • Police
    • Service Maintenance
    • Supervisory/Technical
  2. * How did you learn of this vacancy? Please indicate specific source (i.e., CMU website, Lansing State Journal, etc.):

    (Open Ended Question)

  3. * Are you currently an internal employee of CMU according to the <a href="">university's definition</a>?
    • Yes
    • No
  4. * Do you have a bachelor's degree?
    • Yes
    • No
  5. * Do you have at least three years of professional experience in social media and communications?
    • Yes
    • No
  6. * Do you have experience in social media marketing, including creative and imaginative campaigns and other strategies across multiple channels that drive user engagement and utilize emerging trends?
    • Yes
    • No
  7. * Do you have experience influencing different demographic groups, including prospective and current students and their families, using social media?
    • Yes
    • No

Optional & Required Documents

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
  3. Writing Sample
Optional Documents
  1. Recommendation Letters
  2. Work Sample